Social media consists of collaborative tools such as internet forums, blogs, wikis and social networking sites.

Social media optimization (SMO) is a form of internet marketing where one can generate publicity through social media. This, helps content get more widely distributed through social media networks.

1. Creating Engageable and Shareable Content
Not only the impressive content will increase any traffic but also the people you are targeting should engage with it through interactive practices.
Some of the SMO-friendly writing tips:
a. Make sure to write compelling and relevant content
b. Add Content on a Regularly Basis
c. Add Media-rich Elements to Your Pages
d. Promote and make your Content Easily Shareable

2. Using Social Media Analytics

Just like in search engine optimization(SEO), tracking all your SMO efforts using social media analytics is vital. This can be done efficiently through Google Analytics using UTM codes.

3. Posting in Regularly

Its necessary to maintain up to date posting times. It follows that, when contents are posted on regular basis, they always attract audience. Because, users have such an expectation.

4. Optimizing Social Media Profiles

Creating an online social media profile is one of the areas of social media optimization that is often ignored or neglected. The profile page is the basis of a strong footprint in any social media platform.

Once the optimization process is over, its time to start with actual social media marketing (SMM) techniques.