Digital marketing is a very broad term which covers search engine optimization, social media optimization, search engine marketing etc. SMO makes use of RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is a part of Digital Marketing, and the motive is to drive traffic to your site.

We can start implementing the 5 golden rules of SMO- Create shareable content, Make sharing easy, Reader’s engagement, Use of keywords and Proactively share the content online.